Logology2

The look and functions of logos vary over time. First emerged as pictorial names to differenciate producers in the market, logos today speak a much sophisticate language that caters for the world. Whether they draw on symbolism or wordds or letterforms to channel values and promises, keeping the message precise and straightforward is still the key to talk. Following the success of Logology®, Logology®2 put together a picture of unique brand expressions that answer changes and are meant to grow with time.



Related books

Great British Identity

From the creators of Great British Pack and Great British Editorial. Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio.

Great British Identity

From the creators of Great British Pack and Great British Editorial. Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio.

Basic Identity

Basic is book a series about the basic disciplines in graphic design. Basic Identity features different corporate identity projects developed by designers from around the world. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing.

Basic Identity

Basic is book a series about the basic disciplines in graphic design. Basic Identity features different corporate identity projects developed by designers from around the world. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing.

Logology2

The look and functions of logos vary over time. First emerged as pictorial names to differenciate producers in the market, logos today speak a much sophisticate language that caters for the world. Whether they draw on symbolism or wordds or letterforms to channel values and promises, keeping the message precise and straightforward is still the key to talk. Following the success of Logology®, Logology®2 put together a picture of unique brand expressions that answer changes and are meant to grow with time.

Logology2

The look and functions of logos vary over time. First emerged as pictorial names to differenciate producers in the market, logos today speak a much sophisticate language that caters for the world. Whether they draw on symbolism or wordds or letterforms to channel values and promises, keeping the message precise and straightforward is still the key to talk. Following the success of Logology®, Logology®2 put together a picture of unique brand expressions that answer changes and are meant to grow with time.

Related videos

Bruce Duckworth

One of the great geniuses of international packaging tells us from the Agbar Tower in Barcelona (March 2011) during Selected event, what the keys to the laws of simplicity are that always guide his work. Bruce also talks to us about his projects, specifically about Metallica, and about the essential risks that a good designer must take. Finally, he surprises us with his last reply about the image or logo he would like to change.

Bruce Duckworth

One of the great geniuses of international packaging tells us from the Agbar Tower in Barcelona (March 2011) during Selected event, what the keys to the laws of simplicity are that always guide his work. Bruce also talks to us about his projects, specifically about Metallica, and about the essential risks that a good designer must take. Finally, he surprises us with his last reply about the image or logo he would like to change.

MyOwnBusinessCard by Marc Praquin

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. MyOwnBusinessCard#2 shows more than 200 selected business cards by designer's worldwide.

MyOwnBusinessCard by Marc Praquin

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. MyOwnBusinessCard#2 shows more than 200 selected business cards by designer's worldwide.

Other videos

Designer, leaves England, goes to Barcelona

Few designers have left their mark on the city of Barcelona quite like Neil Cutler. He’s the designer behind the graphic concepts of dozens of restaurants in this European cultural hot spot, many of which are known to visitors and locals alike. Cutler is also a renowned packaging designer. Attracted by a climate somewhat better than that of his native Northern England, he’s has been living and working as a graphic designer in Barcelona since 1987. He works independently, with a clear design philosophy based on ideas and concepts rather than style, and a sense of humour that has raised a smile in many of his jobs. This is the second edition of the sell-out book of the same name, fully revised and updated, including communicative, imaginative, fun and award-winning visual solutions applied to packaging, corporate identity and other areas of design.

Designer, leaves England, goes to Barcelona

Few designers have left their mark on the city of Barcelona quite like Neil Cutler. He’s the designer behind the graphic concepts of dozens of restaurants in this European cultural hot spot, many of which are known to visitors and locals alike. Cutler is also a renowned packaging designer. Attracted by a climate somewhat better than that of his native Northern England, he’s has been living and working as a graphic designer in Barcelona since 1987. He works independently, with a clear design philosophy based on ideas and concepts rather than style, and a sense of humour that has raised a smile in many of his jobs. This is the second edition of the sell-out book of the same name, fully revised and updated, including communicative, imaginative, fun and award-winning visual solutions applied to packaging, corporate identity and other areas of design.

Unknown Disorder / Offf 2012

Perhaps you suffer from it too! it starts as a hobby, a collection, a job, an interest... then somehow it grows taking over your life, every waking moment becoming part of the obsession... our obsession, manifest in sleepless nights, haunted days, the angst over imperceptible detail, the quest for perfection. The disorder is unknown, the cure - success. This year, 2012, OFFF Barcelona celebrates the designers infected with the Unknown Disorder and showcases their work, the symptoms of obsession. The festival book develops the diagnostic theme, presenting the work of this years artists as a series of patient files in the hospital of OFFF. Each file presents original work by the artists including some made specifically for the festival. The book allows reader feedback by way of device scan-able barcodes which will be used to develop info-graphic artwork later in the year. This year the roster of artists includes publically submitted work alongside such luminaries as: Daniel Eatock, Lucy McRae, Radical Friend, J

Unknown Disorder / Offf 2012

Perhaps you suffer from it too! it starts as a hobby, a collection, a job, an interest... then somehow it grows taking over your life, every waking moment becoming part of the obsession... our obsession, manifest in sleepless nights, haunted days, the angst over imperceptible detail, the quest for perfection. The disorder is unknown, the cure - success. This year, 2012, OFFF Barcelona celebrates the designers infected with the Unknown Disorder and showcases their work, the symptoms of obsession. The festival book develops the diagnostic theme, presenting the work of this years artists as a series of patient files in the hospital of OFFF. Each file presents original work by the artists including some made specifically for the festival. The book allows reader feedback by way of device scan-able barcodes which will be used to develop info-graphic artwork later in the year. This year the roster of artists includes publically submitted work alongside such luminaries as: Daniel Eatock, Lucy McRae, Radical Friend, J

Behind Illustrations

Behind Illustrations is a compendium that presents the current panorama of illustration where professionals the world over make their work known, with a range of illustrations with great visual diversity owing to the contrast of styles and cultures. But the book does not merely reveal their creative work. Each artist has a space at their disposal where they can reflect upon their own work and their own profession. This reveals the person behind each style and project, providing different visions of a profession they all have in common but that is, at the same time, different for each one of them.

Behind Illustrations

Behind Illustrations is a compendium that presents the current panorama of illustration where professionals the world over make their work known, with a range of illustrations with great visual diversity owing to the contrast of styles and cultures. But the book does not merely reveal their creative work. Each artist has a space at their disposal where they can reflect upon their own work and their own profession. This reveals the person behind each style and project, providing different visions of a profession they all have in common but that is, at the same time, different for each one of them.

Basic Sign

Basic is a series about the basic disciplines of graphic design with many examples in each area. The first instalment in the series was about Logos. The earlier books were about Packaging, Corporate Identity, Brochures and Promotions. This new book, Basic Sign, explores the importance of signage and its application in various settings. The book is divided into different categories, including urban, healthcare, corporate, cultural, event and commercial. Within each category, you will find projects that show innovative and creative use of signage.

Basic Sign

Basic is a series about the basic disciplines of graphic design with many examples in each area. The first instalment in the series was about Logos. The earlier books were about Packaging, Corporate Identity, Brochures and Promotions. This new book, Basic Sign, explores the importance of signage and its application in various settings. The book is divided into different categories, including urban, healthcare, corporate, cultural, event and commercial. Within each category, you will find projects that show innovative and creative use of signage.